Increasingly we’re being asked about responsible investing. Sometimes called ethical investing, the interest in this area typically comes from two different generations of investors:
1. Baby boomers, who tend to be retired (or approaching retirement) and they remember the hippie era. Their focus is on leaving a better world for their children and grandchildren.
2. Millennials, who are in their late 20s and early 30s and are really starting to hit their economic stride – they are demanding a focus on ethics in all areas.