Pump and Dump Scam

What the scam is

Scammers are running a “pump and dump” share scam that is already catching out New Zealanders.​
They buy cheap overseas shares, hype them up online so the price jumps, then quickly sell and leave the remaining investors holding the shares as they crash in value.​

How they approach you

  • You might see a Facebook or Instagram ad using the photo or video of a well‑known Kiwi business leader, inviting you to join an “exclusive” investment group or chat.​  You might have seen news articles where several well-known New Zealanders have had their identities used in these scams without their knowledge or permission. 
  • Once you join a WhatsApp or similar group, you’re guided by a so‑called “mentor” who tells you what shares to buy and when.​

How the scam plays out

  • At first, they may suggest buying big, well‑known US companies (like major tech stocks) to gain your trust.​
  • Later, they switch to little‑known, low‑priced overseas shares and pressure everyone in the group to buy them, which pushes the price up artificially.​
  • When the price has risen enough, the scammers sell their own holdings; after that, the price falls hard and the Kiwis who followed the tips wear the losses.​

Second scam: fake “compensation”

  • After you lose money, the same or linked scammers might contact you saying you’re entitled to compensation or a refund.​
  • They then ask for copies of your ID, bank details, or extra “fees” to release the money; this is just another scam to steal more money and personal information.​

How to protect yourself

  • Treat all investment ads on social media with caution, especially if they feature famous New Zealanders or promise easy profits.​
  • Do not act on investment tips from random chat groups or people who contact you out of the blue; check that anyone giving you financial advice is properly licensed in New Zealand (on the Financial Services Providers Register).​

If you think you’ve been caught in a scam, stop all contact, call your bank straight away, and report it to the Financial Markets Authority and the platform (e.g. Facebook, WhatsApp).

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